About us

Martina London is a purveyor of children’s clothing with a hint of past generations’ romance and a unique touch of fine fashion. Mixing sturdy English charm with Italian and French aesthetics for a uniquely spirited, retro mix, Martina London is the choice of fashion-conscious parents who look for the best in their children’s sleepwear, daywear and accessories.

After opening in 2014 as a retailer of niche brands for girls, boys, and babies, Martina London introduced an in-house brand collection in Autumn/Winter 2015. The Spring/Summer collection that followed made it possible to build a child’s wardrobe for the season from unique, expressive pieces that recall a previous generation’s taste for sturdy charm. The founder of Martina London is an Italian mum of two, including daughter Martina who gave her name to the venture. The family has lived in London for two decades, while the founder herself has spent 17 years acquiring a sophisticated knowledge of European fashion while working in the international high-end clothing industry.

Mother and Daughter concept is a focus for Martina London; reviving a past era’s focus on comfortable and finely made clothes for our children means that high quality and charm aren’t just “for show.” However, the collection also includes special-occasion dresses, delightful vintage-style play clothes, and everyday accessories for the well-dressed child. A little exclusive, but not too precious for play, Martina London clothes are different from the things anyone can find in a high-street shop. Each is made from high-quality fabric and finished with handcrafted details, including traditional techniques like smocking and hand-embroidery.

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